Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Monday, March 30, 2015

A social media crisis

This past week, March 22 to 29, has been quite a busy, even hectic, one. It actually started on Saturday morning, March 21, when I learned of the terribly inappropriate tweet about Mo’ne Davis by our baseball player, Joey Casselberry.

By the end of the day, I had over 50 tweets of outrage over his statement. The university put out a response that evening and I re-tweeted it. No university wants that kind of negative national publicity, but I am pleased with our swift response and effective crisis communications.

On Monday I had a periodic meeting with the CGA Senate where I addressed the tweet about Mo’ne Davis, our response and the high risk of inappropriate use of social media for individuals and institutions. We also discussed the per-credit tuition pilot.

On Tuesday I went to the BU Student Veterans Association cookout on the Warren Student Services Center Patio and talked with members, but did not go through the long line for the popular burgers.

On Thursday I had the pleasure of recognizing 149 BU employees who have contributed 10 to 40 years to our university for a total of 2,370 years of service.

On Thursday evening I was delighted to meet more than 20 BU alumni from the Pittsburgh area at the home of BU Trustee, Judge Mary Jane Bowes, and her husband Jerry Morgan ’71. It was a great opportunity to meet and reconnect alumni to their alma mater.

And yesterday, I attended the annual dinner for donors who are members of Golden Dome Society and/or Henry Carver Scholars.

Events this week, March 30-April 2:

  • Monday — Lunch meeting with the Mayor of the Town of Bloomsburg, Sandy Davis
  • Tuesday — Community Leadership Breakfast, my annual update on our university to over 75 business, government and political leaders from the area
  • Wednesday — Comprehensive Capital Campaign Cabinet, semi-annual meeting with leaders in our major fundraising campaign
  • Thursday — Meeting with Governor Tom Wolf, a meeting of the 14 State System presidents, Chancellor Brogan, and members of Pennsylvania’s State System Board of Governors with the governor at his request to discuss funding for the State System

#CollaborativeLearning #SenseOfCommunity #CoCurricularLearning

Sunday, August 24, 2014

Welcome back Huskies!



It’s become tradition for me to do a welcome back video to kick off the new academic year, joining the ranks of presidents from universities and colleges across the country who are featured on YouTube.

I’m not sure which president or school can be credited with the first one, but I’d like to think Bloomsburg University is among the pioneers.

This latest version is the sixth time I have worked with the Office of Marketing and Communications and Instructional Media Services to produce an entertaining and informative greeting for our returning and incoming campus community. The welcome video is an important communication tool for me.

As the university’s 175th anniversary celebration continues this fall, my attention has been piqued many times this year at how our school has evolved since its earliest days. Modes of communication have changed with each era, particularly in our recent chapter in history.

Social media is now a major player, of course, and during my tenure has rapidly become a preferred method of communication among our students, along with text messaging and email. This generation faces distractions from devices vying for their attention. Video helps me to break these barriers.

Lifestyles were very different in the days of our first principal Henry Carver, when the main manner of communication was the written letter. Harvey Andruss had it easier 50 years ago — just letters and telephone calls.

Even my predecessor Jessica Kozloff, who hosted a regular cable TV program, “Here and Now,” did not have to deal with Facebook, Instagram or Twitter during her presidency, although she is active in social media now. I admit, I have conceded to social media ... joining Twitter earlier this year.

As I have become more comfortable in front of the camera — something not as easy as one might think — our videos have ventured out of the studio and become more creative. With each version, the bar of expectations has risen. I enjoy the challenge. It’s a project I look forward to each year and hope the campus community does, too.

And in honor of our #BU175 celebration, a look back at ...

#BackToHuskyLife